If you’re always on Instagram and your fans enjoy your post and stories, you can dream of becoming an Instagram influencer. An individual with a significant and engaged number of followers on this platform can easily become an influencer. Brands pursue influencers for ads, campaigns, and paid relationships. Influencers are often paid on a per-post basis.
Here’s how to get started:
Step 1: Choose a Budget That Suits Your Lifestyle
Draw up a two-column table. Fill the ‘needs’ on one side of the column-things you can’t do without. For instance, rent, food, etc. Fill the other side of your ‘wants’-things you might do without.
Why are we doing this? Now you \know the monthly budget you need to survive, which indicates you can try to live a life away from the 9-5 grind. All you need is the monthly ‘needs’ budget.
Now it doesn’t seem THAT frightening to quit your job and have a full-time job as an influencer, doesn’t it? And if it does, well no-one’s stopping you from starting your own side hustle without the hassle.
Step 2. Evaluate the Value of Your Sponsored Posts
If you’ve never received cash from your social media before, it might be hard to place value on yourself.
But if there’s one thing you should always remember, that is not to undermine yourself. You’re working hard on your content, so stick to your rate and let the brands make the call.
Step3: How Many Posts Do You Need to Finance Your Lifestyle?
Let’s say you’ve got 30k followers on Insta, you’re a brunch lover, and you need around $4K a month to survive. This means that you’re in the $400 range for each post.
According to our calculations, you only need 10 posts a month to make the ends meet, which means just one in every three days.
Step 4: Create and Submit Your Original Content
If you want to be an influencer, you need to post regularly and the content should be engaging. Make sure the quality of the photo you upload is good. Follow a certain aesthetic for your images, which adds an overall look to your profile.
Photos alone are not enough, they need to be accompanied by interesting captions and relevant hashtags. Keep sharing stories on Instagram regularly, too. Take the input from your followers, in terms of what they don’t like.
Once your follower base grows, you can pitch into the brands to recruit you for their products. You could write to them, tell them what you’re offering, who your fans are, degree of engagement, etc.
Step 5: Plan Your Next Posts
Remember, you’re doing this full-time influencer thing now, so no slacking. The most prolific creators spend at least a day preparing and creating each post, so don’t think it’s going to be easy.
And you couldn’t have chosen a better time to learn how to become an Instagram influencer. Never before have brands been so eager for influencers to recommend their product.
If you know how to make useful content for both your audience and the brand, you’re going to make money faster than you can count it!
How To Promote Your Instagram Account?
You need to optimize your profile to support your Instagram page. A clear profile image, a gripping bio, a branding hashtag, and a trackable URL can help you optimize your profile. You should also use a lot of related hashtags for posts along with cross-posting to the other social media sites, such as Facebook, LinkedIn, and Twitter.
You may also opt for an Instagram paid promotion. Instagram has a promotion feature that runs on a Cost-Per-1000 Impressions (CPM) basis. This means that you pay the specified amount of bid on your post for every 1,000 people who see it.
To do this, you first need to create an Instagram Business Account. You then go to set up an ad option and choose your ad target, target demographic, and ad type inside the Ads Manager. Instagram also allows you to automatically create an audience close to your current followers through its algorithm. You determine how long the advertising will run and what budget you’re happy spending on.
You should also collaborate with other influencers and hold giveaways to achieve momentum.
Don’t Be Shy!
The most popular Instagram influencers today are those who let their audience in. They share all the ups and downs in their lives. By being transparent, truthful, and truly yourself, you build a place that makes people comfortable, trusting, and glad to be connected.
Being an Instagram influencer is all about your interaction with your followers – you must be able to influence them, of course! So, by exposing the deepest, darkest aspects of you, and not being shy about it, you provide a safe place for people to connect to you, relate to you, and develop the powerful connections that need to be effective in this profession.