Search Engine Optimization (SEO) software, or organic search marketing software, is aimed at increasing the performance of websites on Search Engine Results Pages (SERPs) without paying for placement to the search engine provider. These tools offer SEO insights to businesses through a range of various functions, helping to determine the right ways to boost the search relevance of the website. Many tools also provide comparative data and broad industry research.
SEO software is also used by product and marketing departments, as well as SEO specialists, to find opportunities for improvement in their web properties that could help to generate higher rankings in search engines such as Google, Yahoo, and Bing.
With hundreds of SEO software available on the market, it’s not easy to evaluate several criteria for each of them. So we did all the work and assembled a list of the best SEO software based on qualitative and quantitative parameters such as backlink accuracy and keyword information, ease of use, and offered features.
1. Ahrefs
Ahrefs is a software company that develops online SEO resources and free training materials for marketing professionals. Ahrefs’ all-in-one SEO toolset will assist you with:
- Content Research: explore the most popular content on any subject and find the best suggestions for your own content.
- Keyword Research: get the most important keyword ideas and see how hard it will be to rank.
- Link Building: identify the most effective backlink possibilities in your niche.
- Competitor research: reveal your competitor’s organic keywords, backlink tactics, and PPC keywords
- Website Audit: Figure out what SEO problems the website has and learn how to resolve them.
- Rank Tracking: Track your search rankings with your competitors
- Mentions Monitoring: get email updates any time you or your brand is mentioned online.
2. Semrush
Semrush is a SaaS online visibility and content marketing tool that allows companies to maximize their online presence across all key channels. Semrush data and ideas are trusted by 6,000,000 marketing experts and more than 1,000 top media outlets worldwide. With more than 50 SEO solutions, data for more than 140 countries, collaboration with Google, and task management systems, Semrush is now the world’s largest digital marketing team software provider.
3. Siteimprove
Optimize how you handle and deliver your web presence with an all-in-one approach. The digital world today faces daunting challenges. With Siteimprove, you can produce higher quality content, foster inclusiveness, drive improved web traffic, monitor efficiency, and work towards regulatory enforcement – all from one place.
According to Siteimprove, more than 7,500 organizations around the world trust its services with their digital presence.
4. SE Ranking
SE Ranking is an all-in-one SEO software that provides all the SEO tools needed to successfully complete online marketing projects. SE Ranking is great for small business owners, SEO professionals, and agencies. The software offers a complete range of tools for keyword role tracking and keyword research, website audit, competitor analysis, keyword recommendation and grouping, backlink monitoring, automatic professional reporting, and more.
In addition to traditional SEO tools, the system provides a range of additional features, such as the White Label, Social Media Strategy, and Marketing Campaign, aimed at taking the technical digital services to a whole new level.
5. Conductor Searchlight
Conductor is the world’s leading organic marketing organization. Its content intelligence platform, Conductor Searchlight, creates insights into consumer intent that contribute to persuasive content, improved traffic, and higher organic ROI marketing.
Conductor’s technology helps advertisers to consider the intent of their prospective buyers by unveiling the themes and issues they are hunting for at every point of the purchase process. Customizable dashboards and workflows direct advertisers through the method of content production, enabling them to continually evaluate, improve and show the success of their SEO.
Clients include Citibank, Samsung, Slack, and Shiseido.
6. Moz Pro
A Moz Pro subscription includes access to site monitoring for Campaigns, where you can discover how your site’s health, link building, and keyword results affect your SEO success; analysis tools that evaluate the activities of your rivals, help your keyword research method, and show you new possibilities for link building outreach; and a wealth of services for studying SEO and inbound marketing.
7. SpyFu
SpyFu is a strategic analysis platform for both SEO and PPC. You can type in a domain and see all the keywords it ranks (including the content that ranks), the advertisements it buys from Google, and its strongest rivals. You may also do some deep keyword analysis. Find the domains that purchase or rate with it—all with history to boot. With deep perspectives and reporting, SpyFu is a valuable platform for people who are beginning a campaign and others who are enhancing what is already in motion.
8. BrightEdge
As a SaaS technology SEO tool, BrightEdge helps advertisers to boost traffic, conversions, and profits from their main marketing channel – organic search. With the emergence of secure search, Google’s ‘not provided’ and the effect of Google’s algorithm shifts, search marketing now allows SEOs to collaborate more closely with their digital marketing colleagues to target demand, refine content, and monitor success and performance.
Businesses trust BrightEdge SEO Recommendations, Blended Rank, Trended Share of Voice, Content Optimizer, Search Opportunity Forecasting, and ContentIQ features. BrightEdge’s Data Cube also helps you discover the campaign tactics of your rivals.
9. Google Search Console
Google Search Console (GSC) is a perfect way for newbie webmasters to get started with SEO. Even if you’re not an SEO expert, whatever the scale of your platform or blog, Google’s impressive Search Console (formerly Webmaster Central) and a multitude of user-friendly software under its cap should set you up to a good start.
The suite of tools provides you useful knowledge about your site at a glance: it will measure the efficiency of your site and observe possible troubleshooting challenges (such as bad spammy links), help you ensure that your site is Google-friendly, and track Google’s indexing of your site.
10. SEO Spider
SEO Spider was first developed by the euphemistically called “Screaming Frog” in 2010. The clients of this rowdy reptile include big players like Disney, Shazam, and Dell.
One of the most appealing features of SEO Spider is its ability to do fast URL searches, as well as to crawl the site to look for broken pages. This saves you the hassle of clicking each link manually to rule out ‘404 errors.’ You can also search pages for missed title tags, duplicated meta tags, incorrect length tags, as well as check the number of links on each page.
There is a free and premium version of the SEO Spider. The free version contains the most basic features, such as crawling redirects, but is limited to 500 URLs. This makes the ‘Lite’ variant of SEO Spider appropriate for smaller domains only. The paid version is $180 a year and provides more enhanced features and free tech support.